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Decrypting Experience
Leandro Sousa Studio© 2026
Leandro Sousa
Web & Design
Navigation /
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LeoDev Studio Background

FOR THOSETIRED OF THESAME OLD

If you have to justify yourself to sell, Want to make your brand communicate before the first contact?

My products have already generated

+$220k

In recovered/generated revenue for clients.

No improvisations.

When brand and product are aligned, being at the top is the consequence.

Our Differentials

Design That SustainsYour
Price.

I'm not here to deliver a 'pretty' site or a new logo. Any average agency does that. My job is to create the base that sustains what your brand means and validates your competence before you even open your mouth.

Execution that doesn't stall

Execution that doesn't stall

I hate slow sites as much as you do. Total focus on performance so you don't lose the client on the first click.

The Invisible Profit

The Invisible Profit

You're losing money today with a weak positioning that generates friction instead of immediate authority.

Vision without borders

Vision without borders

International visual standard. Your brand ready to go head-to-head with any competitor in the world.

The End of Frankenstein

The End of Frankenstein

Design and code born from the same hand. No broken telephone and no technical patches on your project.

Selected Works & ROI

Commercial
Impact.

Talking is easy, here you can see the results.

Dra. Nayara Fausto
Website scheduling filter.

Dra. Nayara Fausto

Legal RJ
Dr. Davi Rodrigues
+30% in appointment bookings.

Dr. Davi Rodrigues

Personal Brand BA
Casas Itá
Faster booking decisions.

Casas Itá

Architecture BA
Quintas do Sauípe
Visual validation of the property.

Quintas do Sauípe

Cabin Rental BA
Crys Furlan
Increased mentoring sales.

Crys Furlan

Aesthetics GO
Propósito Marketing
Base for closing contracts.

Propósito Marketing

Corporate GO
The end of Frankenstein

StopDigitalImprovisation.

What nobody tells you

Hiring the designer in one corner and the developer in the other is the fastest way for a project to be born with an expiration date.

The Strategic Pack is my unified delivery: Branding and your Online Product born from the same hand to ensure nothing is lost along the way.

01Checklist

Diagnosis & Differentiation

Here the talk is straight: if you run from meetings, don't even start. To fix what's broken, we need to speak the truth. It's about understanding where your brand takes a hit today and how it will hit back in the market.

  • Audit of what's currently broken
  • Map of how the market sees you (vs. how they should)
  • Real definition of your customer (ICP without guesswork)
  • Your Unique Value Proposition
  • Action plan focused on quick return
02Checklist

Unquestionable Visual Direction

If your brand looks amateur, your price will always be perceived as expensive. I design the visual system that flips this game: it makes the customer feel that your price is, actually, a fair investment.

  • Art Direction with commercial intent
  • Complete visual identity (Logo and systems)
  • Typography that communicates authority
  • Patterns and elements that eliminate amateurism
  • The Guide for you to never be generic again
03Checklist

Web Structure

A beautiful site that takes long to load is just a well-designed loss. I build your structure from scratch to ensure aesthetics don't kill speed. It's the end of stalled templates and the start of a digital headquarters that loads before your customer thinks about giving up.

  • Navigation flow focused on where the money comes in
  • Exclusive interface (Figma to Code without losses)
  • Brute performance (with monitoring)
  • Structure for you to stop being invisible on Google
  • Direct integration with your sales ecosystem
046 months minimum

Governance & Evolution

The publication is just the beginning. The mistake 90% of brands make is abandoning the project after launch and watching everything derail. I stay by your side to ensure what we built keeps growing, adjusting the route with feet on the ground and total focus on your pocket.

  • Tactical planning for the next 90 days
  • Route adjustments based on how the money is coming in
  • Zelo by the brand (I am the guardian of what we built)
  • Data on the table: visual clarity on what matters, no small talk
Boarding Open

Apply for the Structure

Technical screening for projects looking for the next level of revenue and respect in the market.

Services & Packages

Tailored
Solutions For You.

Branding Experience

For brands that need a strong and undeniable visual positioning before going to market.

  • Positioning Diagnosis
  • Complete Visual Identity
  • Brandbook & Visual Guidelines
  • Packaging/Application Design
Apply for Package

Web Experience

For established businesses that require a premium, fast, and high-conversion digital platform.

  • High-Conversion Website or LP
  • Premium UX/UI (Figma to Code)
  • 60fps Animations (GSAP)
  • Extreme Performance + SEO
Apply for Package

Full Cycle Experience

The complete solution: from absolute zero to the delivery of the brand and a digital ecosystem ready for traffic.

  • Brand Strategy & Identity
  • High-End Website
  • Connected Digital Ecosystem
  • Post-Launch Follow-up
Apply for Package

Custom

Specific demands for large operations that fall outside the standard scope. Let's discuss your needs.

Apply for Package
The Manifesto /

The manbehindthe idea.

My name is Leandro Medeiros de Sousa. I started with an outdated laptop and a strong desire to solve real business problems, with no fluff or empty promises.

Today, my focus is direct: I deliver Complete Visual Identities, High-Conversion Landing Pages, Institutional B2B Sites, and E-commerce Stores. No complicated technical jargon and no middlemen. I build solid tools that have already helped my clients put over $200k in their pockets in practice.

Leandro Medeiros - Diretor Criativo
Creative Director

Leandro
Medeiros

Read Full Manifesto
System Knowledge / FAQ

Absolute
Clarity.

The real answer for you to stop depending on magic promises and act directly on the problem and solution, without the corporate agency blah-blah-blah.

Still have a specific question?

Speak with the studio

The short answer: I don't pass the baton to anyone. Brand, design, and code are born from the same head. Result? Zero broken telephone in the team and a digital presence operating with coherence from the first pixel to the server upload.

The initial project always starts at 4 digits and the ceiling is the complexity you need in the current scenario. You invest in perception design and robust native code infrastructure, not in an extra layer of account management.

We run in agile cycles. A consistent initial package goes live between 30 to 60 days so you can already feel the impact on conversion without waiting all year for mysterious approvals or Dev team excuses.

You receive proposals that have already been tactically validated, based on data, without disposable options. Direct and asynchronous approval saves your time managing ego or making 1h status calls.

All this I never focused on treating as an 'optional service'. Stop. The site has to load flying, index well and come with data tags (GTM/GA4/Pixel) in the right place, ready for your traffic manager to focus and pull the campaign trigger.

Always was and always will be. Technological properties stay in your official hosting or registrar accounts, without 'mysterious' ties binding you to us to keep paying monthly fees without using.

Obviously. A launch is just the famous: 'Day 1'. We enter with fine stabilization in the weeks post-deploy. Then we focus together on a constructive track within our partnership cycle to scale for good in the right direction.

Start a Project / Onboarding

Ready to Scale.

This form is the first step to better understand your project's challenges and objectives. Let's go?